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VISUAL PERCEPTION OF SYMBOLS AND GRAPHIC ELEMENTS BY PERSONALITY. USING THE PRINCIPLES OF HERMENEUTICS IN PROCESS OF DESIGN-PROJECTING

O.M. (SIBIRSKAIA OKSANA), , . ,

DOI: 10.12737/4562

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Summary: This article discusses principles of visual perception graphic- structures and symbols. Here are the most widespread methods of transmission of various kinds of non-verbal information. We consider the problem of values and meanings in design products.

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Keywords: art, design, understanding, visual thinking, interpretation, hermeneutics, communication, semantics, semiotics, sign, text, graphics, information.

 
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